Purple Shampoo


Purple Shampoo is formulated to brighten blonde, grey or white hair and remove brassy or yellow tones. It is sulphate free and kind to hair, helping to protect colour and retain moisture.

It also contains ingredients with moisturising and strengthening properties.

In stock


  • Blonding, brightening, moisturising, cleansing
  • Removes brassiness and yellow tones
  • Gentle cleansing without sulphates, helps retain moisture and structure of the hair
  • Moisturising, conditioning and strengthening
  • UV filters to protect from sunlight
  • Anti static


How it works

The formulation will remove brassy and yellow tones and brighten the hair colour. The shampoo uses gentle, sulphate free derivatives which will not open the cuticle and strip the hair of oils. This will help retain moisture, the structure of the hair and is essential to protect against colour fade.

There are added ingredients to add moisture which will help prolong colour tone, depth and vibrancy.

UV filters will help protect the hair from sunlight.

Hair types

Blonde Hair. White Hair. Grey Hair. Bleached hair. Highlighted hair.

How to apply

1. Apply a small amount of Purple Shampoo to wet hair, distributing evenly.
2. Massage the scalp using the tips of your fingers and work the product through to the mid-lengths and ends.
3. Leave on for 3-5 minutes depending on the effect you require (if left on white/porous hair for a longer time, a pale purple glow will be achieved). Rinse out and repeat.

Need to know

  • Cruelty free
  • Vegan friendly
  • Made in the UK
  • Free from sulphates & parabens

We have used tube packaging for shampoos and conditioners to reduce the amount of plastic used. The tube and cap together weigh 30g, which is a lot less than a bottle design. The tube design ensures all shampoo or conditioner can be used so that there is no product wastage.
The tube is manufactured from 85% Linear Low-Density Polyethylene (LLDPE) and 15% High-Density Polyethylene (HDPE). Its recycling category is HDPE 2 and can be widely recycled. To recycle remove the cap, rinse the tube and keep the label on.

The cap is manufactured from Polypropelene (PP 5) which is widely accepted by recycling centres. To recycle, separate from the tube and rinse.

Fragrance & Ingredients

A soothing fragrance of lavender, lime and basil. The different fragrances in the shampoos and conditioners have been chosen to blend and compliment each other.

Key Ingredients
Purple toner to neutralise yellow tones in blonde or lightened hair.

Coco-Glucoside and Cocamidopropyl Betaine (coconut and fruit sugar derived surfactants) that help cleanse hair gently, without opening the cuticle and stripping the hair of oils.

Plant-based proteins (including soy and wheat hydrolized proteins) to help moisturise, add strength, improve shine and manageability of hair. Proteins penetrate the cuticle to help prevent breakage and split ends.

Vitamin E antioxidant helps to support a healthy scalp and hair follicles.

Ginger root oil to promote a healthy scalp and follicle, and help prevent split ends.

Guar bean derived resin with anti-static properties to help prevent frizz, whilst leaving the hair feeling lightweight.

Lime fruit extract to help regulate the scalps oil production.

Basil oil to help regulate the scalps oil production.

Lavender oil to help soothe the scalp and condition hair.


Free 2-3 day delivery on orders over £25. Orders under £25 will have a £3.95 delivery charge.

Delivery can only be made to addresses within the United Kingdom. Full details of our delivery service can be found here.

Not sure if Purple Shampoo is right for you? Take our short quiz to find the perfect shampoo and matching conditioner for your hair.

Customer Reviews

Based on 11 reviews
sharon rout

I have used this shampoo once and I was impressed with how it made my hair feel soft without being limp and the colour of my hair after using it was what I hoped for. My only negative point is that the delivery cost was very high and promised next day delivery but I actually received it about 3 or 4 days later.

Thank you for your your review of Purple Shampoo. It's great to hear that it performed well on your hair and was what you hoped for.

I am sorry the delivery did not meet your expectations.

We aim to keep our delivery costs as competitive as possible at £3.50 (this is less than what we pay the courier). For orders over £25, UK-wide delivery is free.

We offer next business day delivery. As your order was ordered on a Saturday evening we despatched on Monday for a Tuesday delivery.

From our website description: We aim to dispatch all product orders placed before 1pm on the same day (Monday to Friday; excluding bank holidays). Product orders placed after 1pm will be dispatched the next working business day. Orders placed after 1pm on a Friday, Saturdays, or Sundays, will be dispatched on a Monday.

N Irwin
Reinvigorates Blonde/grey hair

Amazing - you can feel it working as soon as you start to shampoo. You only need a small amount, scent is beautiful and softens your hair on application. When you blow dry, the result is a salon blow dry feel and noticed immediately the blond highlight tones were much more promnent. Well worth the money, lasts for ages. Would recommend moisturising conditioner after shampoo.

Camilla Skull

Amazing stuff, hair is feeling very silky and smooth, thank you!

Barbara Champion

I selected this shampoo as I have white/grey hair and I hoped that it would brighten it. I guess I made the wrong choice as it seemed to have the opposite effect and dull it. Also, I like to get a lather from a shampoo to get a 'clean' feel and this was lacking. I will try one of the other shampoos next time as generally I enjoy your products and I obviously chose the wrong one for my hair.

Molly Birkenhead salon
Smelt lovely and helped a lot

Smelt lovely and helped a lot with getting all the brassy tones out of my hair